Resumé
Last Update: August, 2025
🤓 About me
I’m a multidisciplinary designer, researcher, and creative, but I also like to call myself a "professional question-asker." I have 4 years of experience conducting UX strategic research, analyzing user behaviors and exploring how people influence products and how products impact people. I specialize in analyzing both quantitative and qualitative data to create products through data-driven, human-centered design. One of my key strengths is communicating complex data across diverse teams. I strive to clarify user information, convey it effectively, and present it in a way that can be understood, shared and applied to design newly creative solutions.
Methodologies & Study Types:
Extensive experience managing multi-stage, mixed-method projects and variety of quantitative study types: cluster analysis, conjoint analysis (CBC, MaxDiff, TURF), usage and attitude studies (U&A), segmentation studies, concept testing, tree testing, card sorting, A/B testing, split test. Proficient in statistical methods including regression analysis, ANOVA, and T-tests.
Frameworks:
Hands-on experience in both primary and behavioral research. Strong strategic foundation using frameworks such as Jobs To Be Done (JTBD), user journey mapping, heuristic evaluation, cognitive walkthroughs, service blueprinting, double diamond, and mental models.
Tools:
Familiar with data analytics and user behavior analysis tools like Google Analytics, Amplitude, Hotjar, UXcam, Clarity, Mixpanel and Looker. Proficient with e-commerce tools like Shopify, Replo, Loop Subscriptions, Shopify Analytics. Testing tools including UserTesting, Intelligems, User Interviews, Maze, Optimal Workshop, Qualtrics, SurveyMonkey, and Marvin. Skilled in organizing qualitative insights using Dovetail and Marvin to synthesize findings into actionable strategies
👩🏻💻 Experience
Conversion Rate Optimization and Shopify Manager
• Own end-to-end CRO for the Shopify storefront: landing pages, PDPs, bundles, upsells, subscription flows (Loop), pricing frameworks, and campaign mechanics.
• Plan and run structured experiments (A/B and price tests with Intelligems), enforcing a “one variable at a time” rule; track impact via Revenue per Session (RPS), AOV, CVR, and upsell attach-rate.
• Build and iterate high-velocity LPs in Replo; standardize components, QA checklists, and SOPs to ship faster with fewer defects.
• Manage evergreen vs. promotional pricing, compare-at rules, and smooth transitions between sale windows (e.g., Back to School, Labor Day), including sitewide timers and messaging.
• Optimize PDP value props, bundles, and subscription offers; refine copy and UX using user-language research and social-proof experiments (e.g., polished carousels vs. raw comment screenshots).
• Diagnose and fix tracking/attribution gaps (e.g., UTM persistence from link-in-bio) and build simple reporting to monitor RPS and campaign performance from Shopify analytics.
• Maintain clean product data and storefront structure: metafields/metaobjects, collections, tags, SKU conventions, and product-creation SOPs; coordinate inventory dependencies with Ops.
• Collaborate tightly with Growth, Engineering/QA, Design, and Creative to scope tests, prioritize roadmaps, and align campaign calendars; document and socialize learnings across teams.
• Raise operational quality through documentation (QA spreadsheets, pricing sheets, LP catalogs) and theme maintenance (Dawn updates in coordination with devs).
E-commerce UX Researcher and CRO
• Ideate, plan, and execute strategic research focused on the e-commerce web store and mobile application to provide insights for informed design and growth-driven decisions.
• Conduct comprehensive analysis of user behavior using analytics and quantitative data to offer a holistic view of user needs, product metrics, and performance.
• Present research findings with assertive communication, utilizing storytelling methodologies to ensure complex data is understood and correctly interpreted by stakeholders.
• Collaborate with the product and growth teams to ideate and design live experiments or A/B tests based on research insights, aligned with the company’s OKRs.
• Engage in extensive user interviews across different countries and cultures, contributing to the development of internationally focused features for a seamless global experience.
• Identify problems and reasons for user abandonment across the e-commerce platform, reducing checkout abandonment rates and enhancing product discovery and sales.
• Contribute to the creation and definition of key product metrics related to the user experience.
• Define research scope and the impact on the product through a quantitative approach, contributing to product roadmaps and prioritization, offering strategic perspectives to the team.
• Determine next steps after presenting research findings and follow up to ensure their execution, leading initiatives for new features and UX improvements.
• Collaborate closely with cross-functional global teams, including data analysis, customer support, sales, and marketing, to achieve common goals.
UX Researcher Teacher
• Taught UX research methodologies, emphasizing both qualitative and quantitative techniques.
• Guided students through real-world projects, including user interviews, surveys, and usability tests.
• Instructed students on how to present data through storytelling to diverse stakeholders.
• Mentored students, helping them apply research insights to practical design outcomes.
• Ideated, planned, and executed qualitative and quantitative research focused on new features and UX improvements for the universal conciliator tool to take informed design decisions.
• Communicated research findings and their product/business implications to stakeholders.
• Designed a SaaS tool for no-code software, automating repetitive data-cloud processes.
• Designed a data visualization platform for Controlling, Reporting, and Accounting within fintech and banking environments, leveraging Business Intelligence and data protection technology.
• Delivered unbiased research findings, translating them into product strategies for B2B and B2C.
• Standardized methodologies and usability metrics, documented and created a research repository.
• Created deliverables such as user flows, wireframes, and prototypes to design, test, and iterate based on stakeholder requirements, using agile methodologies in a fast growing start up.
• Conducted quantitative data analysis, focusing on usability and product performance metrics.
• Ensured product accessibility and usability, adhering to human-centered design principles.
• Collaborated closely with frontend and backend teams to ensure the feasibility of newly features.
Soft Skills
Leadership, Communication, Storytelling, Public Speaking, Engaging and Persuading, Adaptability, Empathy, Time Management, Teamwork, Mentorship, Bilingual (fluent in english and spanish)
📚 Education and Certifications
Designer Certificate
UX/UI Designer
Data-driven design: Quantitative Research for UX
